The short version
Not your typical web design backstory
I've built websites that have done over seven figures in sales. Not for clients. For my own brands. That's the difference.
My name's Alexander. I run Mirage, and I also own three ecommerce brands that each turn over seven figures a year. I built those websites myself. I wrote the product pages, set up the checkout flows, tested what actually converts, and figured out what makes people buy.
That's not something most web designers can say. A lot of them know how to make things look nice. But looking nice and actually selling are two very different things.
When I build a website for someone else, I'm thinking about the same stuff I think about for my own businesses. Where are people dropping off? Is the layout making it easy to take the next step? Does the page load fast enough on a phone? Is the copy actually saying something useful?
I started Mirage because I kept seeing businesses that were brilliant at what they do, but had websites that didn't show it. And I knew I could help, because I'd already solved those problems for myself.